There is a temptation, if you’re into longboarding, to want to stand out from the crowd; make sure you don’t blend in; be a non-conformist, if you will – that’s probably why you’re into longboarding in the first place, right?  It’s not exactly a mainstream activity.  So recently, this particular brand has come in for a little bit of stick for being so popular, meaning for example that they appear on a lot of websites and are now available in malls.

But this is one instance where it’s not a case of selling out, or commercialization: they simply make really, really good boards, and so their products are in a lot of demand.  They are popular because they make high quality, durable, reliable boards, have a great range of designs to choose from, and offer something to suit pretty much ever rider with any style.

Sector 9 longboards are versatile and impressively affordable, so beginners are likely to be huge fans of their models.  Often, when you’re in the early stages of your longboarding career, you’re not entirely certain of what your chosen discipline is going to be, so you need a board which can stand up to the punishment you’re going to be throwing its way until you discover your calling, whether that’s downhill, cruising or carving.

The low price may make it seem like the boards are of of a low quality (and be an alternative explanation for their popularity), but this is simply not true: a cheaply made board is very different from an affordable high quality board.

So although some have complained that the brand has become too popular, it’s not because the brand is weak, but because it’s so in demand that it’s had to increase the level of supply.  These boards are simply compatible with any rider.